Author Archives: Max Pratt

CharityWater is a non-profit organization that is dedicated to providing developing countries with clean drinking water. Chances are you have never given it a second thought, you turn on the tap and clean water comes out, the water is good enough to drink, to rehydrate you and keep you healthy. In developing countries they are … Continue reading »

For a short period in early 2012, the Kony 2012 video was the bread butter of social media platforms and elicited strong reactions from many people who were introduced to the Ugandan crisis for the very first time. A few months later, the obvious question is: what has happened to KONY? The thing is, there … Continue reading »

The release of the Kony 2012 video is one of the hallmarks of viral advertising in 2012 and yet there are those who would like to continue asking if the Kony2012 was a flop. For starters, it was quickly realized that Kony 2012 was a slightly exaggerated account of the events in Uganda. But in … Continue reading »

Kony 2012 is a viral marketing campaign launched by Invisible Children, Inc and intended to elicit worldwide clamor and backlash for the war crimes committed by Ugandan war criminal Joseph Kony. Like some of the most famous top wrinkle creams on the market, the film quickly gathered steam and was instantaneously transmitted across many social … Continue reading »